BIO
Model. Media Maven. Tech Investor. Unapologetic Powerhouse.
Bobbi Billard is the kind of woman who built the internet before it knew what to do with her. A digital icon and early architect of online fame, Bobbi defined influence before the world knew how to measure it.
Her digital story started with a dial-up modem. Long before social media, Bobbi was "LA Model" posting on BBS boards before most people knew what those were, and later chatting on AOL back when it charged by the hour. She didn’t just find her audience, she logged on and built it from the ground up.
Years later, before livestreaming was a thing and almost no one owned a webcam, Bobbi envisioned the future of real-time connection. She didn’t follow a trend, she created one. Far ahead of her time, she launched the very first live webcam chat hosted by a professional model, offering fans a behind-the-scenes pass to her rising stardom. It was her innovative ideas, platform, and presence that turned BobbiBillard.com into one of the most visited independent model sites in the world, often ranking higher than sites backed by major networks.
One of the first stars of the digital age, Bobbi dominated the digital landscape — becoming the #1 Individual Model Yahoo Group worldwide, with her own category under Supermodels, and earning top model rankings from AOL, Netscape, and CompuServe. Her image became iconic across the globe, gracing the covers and pages of Playboy, FHM, Esquire Turkey, Interviu Spain, People Australia, Muscular Development, Muscle Mag, American Curves, and more.
She bridged the worlds of fitness and glamour modeling with surgical precision, leveraging every medium: print, film, television, music videos, and viral internet content, long before the influencer era began.
Before “breaking the internet” was a PR stunt, Bobbi Billard broke it for real. With 1.5 million MySpace followers, long before social metrics became status symbols, Bobbi was the #3 most-followed woman on the platform. Her fanbase was so rabid that posting a single bulletin would crash servers. She helped define influence in the wild west days of social media.
Bobbi Billard was also the first model to publish selfies on Textamerica and Mobog, two of the earliest mobile photo-sharing platforms that let users upload images directly from their phones to the web in real time. True precursors to Instagram, they helped pave the way for today’s visual culture. She wasn’t just ahead of the curve... she was the curve. You can still find her shaping the conversation across platforms: X, Facebook, Instagram, & Snapchat.
A born brand-builder, Bobbi appeared in a Super Bowl commercial for Diet Dr. Pepper, starred in music videos for Blues Traveler, Bob Sinclar, Kottonmouth Kings, and Yung Berg, and held roles in film and television. She became a fan favorite as “Summer” on WOW Women of Wrestling, later making history as the only cast member recruited into WWE World Wrestling Entertainment.
Today, Bobbi is just as formidable behind the scenes; blending sharp instinct with strategic vision across multiple industries. As an early investor in AST SpaceMobile, she attended both its first and second historic launches and champions its mission to connect the unconnected.
In the world of real estate, Bobbi brings the same precision and aesthetic intelligence. Her design-led flips, staged using her award-winning interior design expertise, are followed by insiders who know she has an eye for what sells. More than investments, her properties are curated experiences that consistently outperform expectations.
But her influence extends far beyond business and design. After battling a serious health scare, Bobbi became one of the first high-profile women to explant publicly and raise awareness about Breast Implant Illness. Her story was featured on Fox, The Daily Mail, The Sun UK, Metro UK, and more. She now uses her platform to counsel young women about the dangers of breast implants. She advocates for informed consent, health transparency, and medical accountability; founding and managing one of the top online communities for women navigating these issues at r/ExplantSurgery.
Bobbi Billard descends from a lineage of remarkable individuals, including First Lieutenant Louis Philip Billard, a WWI aviator memorialized by the Topeka airport; Clarisse Madeleine Laurent, a celebrated French painter; and a founding family of Topeka, Kansas. Her father, Philip T. Billard, served as a whistleblower, a role that exemplifies the family’s longstanding tradition of integrity and fearless truth-telling.
Beyond image, Bobbi has always been drawn to voice. A proud descendant of writers, she inherited a deep respect for the written word and its power to influence hearts and minds. Her own work has been published in respected outlets like Slate and Sporting News. She also launched Bobbi’s Million Dollar Mission, a fundraising campaign for PANCAN, in honor of her late father, continuing to use her reach for purpose as well as power. In recognition of her philanthropic efforts and cultural impact, Bobbi Billard was honored with a knighthood in Italy.
And when her image was misused, Bobbi didn’t just push back... she made history! A $16.8 million federal judgment in her favor affirmed what the industry already knew: Bobbi Billard is a brand, a business, and a woman who means business, proving she protects her name and legacy just as fiercely as she built them.
From breaking the internet to breaking glass ceilings, Bobbi Billard has never followed the rules; she’s rewritten them. Self-made, sharp-minded, and always a few steps ahead, she’s not just part of the future; she’s been predicting it all along.
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