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Playing the Long Game

  • Writer: Bobbi Billard
    Bobbi Billard
  • Nov 14, 2023
  • 2 min read

Conviction is easy when your investments are rising. It’s harder when they aren’t...


There was a period when one of my largest investments was down nearly 80 percent.


For years, it looked wrong on paper. Every chart said it was failing. Every conversation came back to the same question: why hold something that has fallen so far?


At one point, my fiancé looked at me and said, “Lose the ego. Sell. Admit it didn’t work and move on.”


It was a fair argument. Pride can destroy portfolios.


But I wasn’t holding out of pride. I was holding because my investment thesis hadn’t changed.


The company was still building. The infrastructure was still being deployed. The mission was still intact. The market was reacting to volatility, not necessarily to fundamentals.

There is a difference between being wrong and being early. There is also a difference between volatility and failure.


That period forced me to confront something most investors don’t like to admit: conviction is uncomfortable. It strains relationships. It tests identity. It forces you to sit with uncertainty while everyone else looks for the exit.


Holding is not passive. It is an active decision you make over and over again.


Years later, that same position began to recover. Slowly at first. Then meaningfully. Over time, what once looked like a mistake became one of the strongest performers in my portfolio.


But the return wasn’t the part that mattered most.


The real return wasn’t financial. It was this moment.


We brought our son to a launch connected to that investment. Standing there, watching something physical rise from an idea we believed in early, changed the conversation.

He saw what capital can build.


He saw that investing isn’t about chasing trends. It’s about understanding what you own, why you own it, and being willing to sit through discomfort when the underlying vision remains intact.


Since then, I’ve received messages from people who chose to build conviction alongside me. Some used their gains to fund medical procedures. Some paid off homes. Some changed the trajectory of their retirement. Those stories carry more weight than any price chart ever could.


The lesson wasn’t about being right.


It was about discipline.


Investing is not about avoiding volatility. It’s about knowing the difference between noise and collapse. It’s about separating ego from analysis. It’s about understanding that time is often the most underappreciated asset in any portfolio.


The long game is rarely comfortable. It demands patience when the crowd demands action.

And sometimes, it rewards belief.


This is not financial advice. It is simply a reflection on what it means to stay the course when conviction is tested.

 
 
 

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